500 MUSIC VIDEO HISTORY
Music Blog Post
The Significance of MTV:
In 1981 MTV was introduced for the very first time. The executives had good intentions when they decided it was time to bring music to the viewers. There target audience were men and women between the ages of twelve to thirty-four. The main goal of the operation was to get the baby boomers to open up their wallets because they felt that this was the peak of consumer spending in the United States.
At the end of the 1980's MTV had reached over 40 million people, mostly teenagers who became focal point of advertisers because they were the one's who purchases the music in stores.
Music videos had become just as important as it was to record music. Music Video's became the alternative to AM and FM radio. MTV made sure a music video was played three to five times a day, seven days a week for months!
Examples of directors:
Cole grew up in Plano, Illinois, where him and his friends would drive an hour to Chicago to watch the emergence of the Chicago rap scene lead by Chance the Rapper and Chief Keef. Bennett found his love by videoing live shows.
Bennett started up his YouTube Channel, Lyrical Lemonade, and shot for local, more underground artists.
Soon, he started to blow up with his never before seen style of making rap videos. Instead of taking a more traditional approach to shoot for bigger artists, Bennett decided to shoot for the up and coming young guys, this way he could do his thing. The younger guys trusted in him and his artistic mind. Instead of shooting for big artists like Drake, he created stars out of Lil Pump, Lil Skies, and Lil Tecca.
Spike Lee:
Shelton Lee, AKA Spike Lee, was born in 1957, Atlanta, Georgia. At a very young age he moved from pre-civil rights Georgia, to Brooklyn, New York. Lee came from an intelligent and proud family. his father was a jazz musician and his mother, a school teacher. His mother dubbed him "Spike", due to his tough nature.
Spike Lee attended school in Morehouse College in Atlanta and developed his film making skills at Clark Atlanta University. After graduating, he went to the Tisch School of Arts graduate film program, he made a controversial short film, The Answer (1980), an adaptation from a book.
Whilst in schooling days, Spike made a lot of short films. He was making amateur films by 20.
Spike Lee is now a renowned film director and actor famous for dealing with controversial issues like racism, politics and urban violence in his films, known for his candid portrayal of taboo topics, he is a fearless and independent minded man who lets his films do the talking, a real role model for the younger generation.
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